Research Services
Tailoring a Competitive Intelligence Solution For Your Business
Competitive Intelligence helps firms understand their industry and identify competitors' strengths and weaknesses. The value in CI projects is not the research itself but how the research can be used to improve processes, products or marketing efforts.
Primary Research
CI projects cannot afford to be passive and they cannot rely solely on secondary sources. Web research, available public financial information (e.g., annual reports, 10K's), trade journals and other non-direct information are essential sources to monitor the competitive landscape and improve your understanding of targeted research topics. CI teams must reach out to and speak with the right people, primary sources at a wide range of targeted firms—customers, suppliers, 3PL service providers, industry analysts or best-in-class companies.
Secondary Research
Kanbay conducts secondary research by utilizing a number of publicly available data and information sources that have proven to provide insights and information to help provide a data foundation.
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Creative Research
Kanbay also employs a number of alternative or creative means to gather competitive information to answer the key questions. The approaches taken are based on gaining qualitative primary research via innovative means. In large part, this is about leveraging our network of contacts (e.g., industry, consulting, industry analyst, financial analyst, academic contacts) and approaching competitors directly via interviews, recruiting efforts or investor relations (as a stock holder).
Gathering data requires a variety of disciplines such as prospecting, statistics, accounting, scientific methods or deductive reasoning. We build a data foundation by using a variety of publicly available sources, complemented by our set of proprietary data assembled over time via our Demand Profiles. Likewise, we augment this data foundation by applying Creative Research techniques and interviewing key players in an industry to better understand how competitive advantage is achieved and answer the key questions needed to address a client's CI goals.
Continual Research by Sector
At the Kanbay Research Institute, we interview tens of thousands of respondents every year. Consumers describe their emotional and rational desires across three business areas—Products, Sales/Service and Management—consisting of four attributes in each area. Based on our analysis of over 15 million responses since 2001, these 12 attributes provide the most accurate prediction of a company's financial performance. No other research firm systematically measures or tracks emerging demand and consumer desires on a regular basis. Our patented research methods quantitatively measure the emotional, functional and economic factors of consumer decisionmaking.
Our system defines consumer segments based on their desires, the dollars they pay for those desires, and the delivery by corporations against those desires. Consumers in each Demand Segment possess a distinct pattern of desires they are willing to pay for, thereby simplifying how to find, keep and grow them into loyal customers.
After defining their desires, consumers then rate each company's ability to deliver against those desires. These Performance Ratings, which are compiled by Kanbay Research Institute, show how closely each company comes to meeting consumer desires by dividing their delivery scores by desires scores.
How to Obtain Kanbay Research Institute Data
Kanbay Research Institute primarily serves corporate executives, financial/equity analysts and advertising/communications specialists through the following services.
- Sector Reports and Subscriptions
- Advisory Services
- Tailored Research
We provide immediate answers to the most troublesome problems that corporations face today. Our research helps clients improve their corporate strategy, marketing/communications, customer management and supply chain performance.
Kanbay Delivers
The Kanbay Research Institute conducts continual research on companies in the following industries:
- Consumer & Industrial Products
- Retail
- Restaurants & Beverages
- Travel
- Communications & Media
- Communication Services & Equipment
- Media Content
- Financial Services
- Life Sciences
No other research firm systematically measures or tracks emerging demand and consumer desires on a regular basis. Our patented research methods quantitatively measure the emotional, functional and economic factors of consumer decision-making.
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The Kanbay Research Institute (KRI) is an unincorporated operating unit of Adjoined Consulting LLC, a Kanbay Company. The research group was originally founded in 1998 as a privately owned research firm and licensed its intellectual property and content to Adjoined Consulting, Inc. On March 9, 2006 Adjoined Consulting, Inc. was merged into Adjoined Consulting LLC, a Kanbay Company (a wholly owned subsidiary of Kanbay International, Inc.).
